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Interactive storytelling: the science-backed benefits of games and why they are more than just entertainment

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Stringstar Fields by Trixie

Storytelling has always been a powerful tool for learning, empathy, and cultural exchange. When combined with interactivity, it becomes an even deeper, more transformative experience.

Interactive storytelling doesn't just entertain; it immerses players in a living narrative where they shape the outcome. The science-backed benefits of interactive storytelling reveal why games are so much more than simple pastimes.

In this article, we'll explore research and insights that highlight the unique benefits of storytelling and how interactivity amplifies its power.

Key benefits of all storytelling

Apart from being an undisputed means of fun and escapism, storytelling has proven benefits in various aspects of human activity and psyche.

As described by a 2001 study (Palmer et al. 2001), storytelling is a rich process that:

  • Facilitates key cognitive skills and abilities, including:
    • imagination
    • creative thinking
    • language abilities
    • cooperative learning
  • Provides opportunities to:
    • develop authentic awareness of and respect for diverse language and cultural backgrounds
    • construct personal understanding of the unknown by building upon one's existing knowledge base

Other studies have shown that storytelling:

Besides research studies, there are many works by storytelling professionals demonstrating their observations on storytelling and its benefits to various aspects of human activity and psyche. (Examples: Hasnat UI Ahad 2023; Robert McKee 2023 interviewThe New York Times 2022Emily Falk 2021; Christine Hennebury 2020; David Robson 2018; Kate Hurst, and others.)

Key benefits of interactive storytelling

Interactive stories are fun to play

With the additional element of interactivity, a story evolves into a uniquely immersive experience, tapping into the complex nature of play. It transforms the audience into actors and players and offers enhanced intellectual and emotional benefits.

A study indicates:

[Play] in all its rich variety is one of the highest achievements of the human species, alongside language, culture and technology. Indeed, without play, none of these other achievements would be possible.

— Whitebread et al, 2012, The importance of play

We are hardwired to play and this is why we find games and other interactive experiences so engaging.

Storytelling in general is important, but the exhilaration of actually being there beats watching or reading about someone else being there. Instead of following a protagonist, when playing we are the protagonist; we explore unknown territory, respond to threats and challenges, solve puzzles, converse with the story's other characters, and even die thousands of deaths.

(On gameplay death and respawning: Play/Write Student Journal of Klagenfurt University 2022; Melnic & Melnic 2018)

Another aspect of how interactive storytelling is fun is replayability: you wouldn't repeat a book-reading back to back, but you could easily replay an interactive story, to explore the paths not taken.

Interactive storytelling helps learning and development

Besides its indisputable value as fun and games, the direct engagement of the player in interactive storytelling brings the following benefits:

  • Experiential learning: a powerful educational tool in fields such as training and special therapy. It allows safe and controlled simulations of exposure to dangerous and demanding processes and environments, e.g. flight simulators or social stories for people with autism spectrum disorder. (Sani-Bozkurt et al, 2017)
  • Enhanced learning: because of the direct engagement, interactive stories enhance the learning process and facilitate better knowledge retention.
  • Roleplaying and emotional connection / empathy development.

How to Write an Interactive Story

Interactive storytelling is fun for the author, too. Game design is a demanding art, but it comes with a unique joy: creating something your audience must actively explore; like setting up a treasure hunt.

The good news? Writing interactive stories has never been easier. It always requires tons of work and care, of course (and our article How to write interactive stories gives you a simple methodology you can use as a workflow), but a multitude of amazing tools is out there to support your creativity.

And choosing the right tool for you is crucial. Arcweave is designed to make interactive story easy and intuitive, regardless of your background and skill set. It helps you design, write, and test your story seamlessly, from the first idea to your final export.

Here are 3 easy steps to mastering Arcweave:

  1. Jump in with our Arcweave QuickStart Guide and test the waters!
  2. Level up with the help of our article on how to write your interactive story in Arcweave.
  3. Explore all the features, tips, and tactics with our video tutorials and documentation.

And don't be shy! Join the Arcweave community on Discord, where the AW-Team and fellow creators answer questions, celebrate bug-hunting, and brainstorm new features together.